*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --black:   #0d0d0d;
  --white:   #f8f5f0;
  --cream:   #f0ece4;
  --red:     #d42b2b;
  --red2:    #ff4444;
  --muted:   #888;
  --border:  rgba(0,0,0,0.1);
}

html { scroll-behavior: smooth; }

body {
  background: var(--white);
  color: var(--black);
  font-family: 'Instrument Sans', ui-sans-serif, system-ui, sans-serif;
  font-size: 15px;
  line-height: 1.6;
  overflow-x: hidden;
}

a { text-decoration: none; color: inherit; }

/* ── NAV ── */
nav {
  position: sticky;
  top: 0;
  z-index: 100;
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 1rem 2.5rem;
  background: var(--black);
  border-bottom: 1px solid rgba(255,255,255,0.06);
}

.logo {
  font-family: 'Syne', ui-sans-serif, system-ui, sans-serif;
  font-size: 1.1rem;
  font-weight: 800;
  color: var(--white);
  letter-spacing: -0.01em;
}
.logo span { color: var(--red2); }

.nav-right { display: flex; align-items: center; gap: 2rem; }

.nav-socials {
  display: flex;
  gap: 1.2rem;
  flex-wrap: wrap;
}

.nav-socials a {
  font-size: 11px;
  color: rgba(255,255,255,0.4);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  transition: color 0.2s;
  display: flex;
  align-items: center;
  gap: 4px;
}
.nav-socials a:hover { color: var(--white); }
.nav-socials svg { width: 12px; height: 12px; fill: currentColor; }

.nav-cta {
  background: var(--red);
  color: white;
  padding: 0.5rem 1.2rem;
  border-radius: 999px;
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.04em;
  transition: background 0.2s, transform 0.15s;
  white-space: nowrap;
}
.nav-cta:hover { background: var(--red2); transform: scale(1.03); }

/* ── HERO ── */
.hero {
  min-height: 92vh;
  display: grid;
  grid-template-columns: 1fr 460px;
  background: var(--black);
  overflow: hidden;
  position: relative;
}

/* animated grain overlay */
.hero::before {
  content: '';
  position: absolute;
  inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)' opacity='0.04'/%3E%3C/svg%3E");
  opacity: 0.4;
  pointer-events: none;
  z-index: 1;
}

.hero-text {
  padding: 5rem 3rem 4rem;
  display: flex;
  flex-direction: column;
  justify-content: center;
  position: relative;
  z-index: 2;
}

.hero-eyebrow {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 2rem;
  opacity: 0;
  animation: fadeUp 0.7s 0.1s forwards;
}

.pulse-dot {
  width: 8px;
  height: 8px;
  background: var(--red2);
  border-radius: 50%;
  animation: pulse 2s infinite;
}
@keyframes pulse {
  0%, 100% { opacity: 1; transform: scale(1); box-shadow: 0 0 0 0 rgba(255,68,68,0.4); }
  50% { opacity: 0.8; transform: scale(1.1); box-shadow: 0 0 0 6px rgba(255,68,68,0); }
}

.eyebrow-text {
  font-family: 'Syne', ui-sans-serif, system-ui, sans-serif;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--red2);
}

.hero h1 {
  font-family: 'Syne', ui-sans-serif, system-ui, sans-serif;
  font-size: clamp(3rem, 5.5vw, 5.2rem);
  font-weight: 800;
  line-height: 1.0;
  letter-spacing: -0.03em;
  color: var(--white);
  margin-bottom: 1.5rem;
  opacity: 0;
  animation: fadeUp 0.7s 0.25s forwards;
}

.hero h1 .line-accent {
  color: transparent;
  -webkit-text-stroke: 1.5px rgba(255,255,255,0.3);
}

.hero h1 .highlight {
  position: relative;
  display: inline-block;
}
.hero h1 .highlight::after {
  content: '';
  position: absolute;
  bottom: 4px;
  left: 0;
  width: 100%;
  height: 4px;
  background: var(--red);
  border-radius: 2px;
}

.hero-sub {
  font-size: 15px;
  color: rgba(255,255,255,0.45);
  max-width: 380px;
  line-height: 1.7;
  margin-bottom: 2.5rem;
  opacity: 0;
  animation: fadeUp 0.7s 0.4s forwards;
}

.hero-actions {
  display: flex;
  gap: 1rem;
  align-items: center;
  flex-wrap: wrap;
  opacity: 0;
  animation: fadeUp 0.7s 0.55s forwards;
}

.btn-primary {
  background: var(--red);
  color: white;
  padding: 0.9rem 2rem;
  border-radius: 999px;
  font-size: 14px;
  font-weight: 500;
  transition: background 0.2s, transform 0.15s;
  display: inline-flex;
  align-items: center;
  gap: 8px;
}
.btn-primary:hover { background: var(--red2); transform: translateY(-2px); }
.btn-primary svg { width: 14px; height: 14px; fill: currentColor; }

.btn-ghost {
  color: rgba(255,255,255,0.5);
  font-size: 13px;
  padding: 0.9rem 0;
  display: inline-flex;
  align-items: center;
  gap: 6px;
  transition: color 0.2s;
}
.btn-ghost:hover { color: white; }
.btn-ghost::after {
  content: '↓';
  transition: transform 0.2s;
}
.btn-ghost:hover::after { transform: translateY(3px); }

/* ── HERO PHOTOS ── */
.hero-photos {
  position: relative;
  overflow: hidden;
  z-index: 2;
}

.hero-photos::before {
  content: '';
  position: absolute;
  left: 0;
  top: 0;
  bottom: 0;
  width: 80px;
  background: linear-gradient(to right, var(--black), transparent);
  z-index: 10;
}

.photos-stack {
  display: flex;
  gap: 14px;
  height: 100%;
  padding: 2.5rem 2.5rem 2.5rem 1rem;
  opacity: 0;
  animation: fadeIn 0.9s 0.6s forwards;
}

.photo-col {
  flex: 1;
  display: flex;
  flex-direction: column;
}

.photo-col:first-child { margin-top: 0; }

.photo-frame {
  border-radius: 14px;
  overflow: hidden;
  flex: 1;
  min-height: 0;
  background: #1a1a1a;
  border: 1px solid rgba(255,255,255,0.08);
  position: relative;
}
.photo-frame img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: top center;
  display: block;
  transition: transform 0.5s ease;
}
.photo-frame:hover img { transform: scale(1.04); }

/* red accent strip on photo */
.photo-frame::after {
  content: '';
  position: absolute;
  bottom: 0; left: 0; right: 0;
  height: 3px;
  background: var(--red);
}

@keyframes fadeUp {
  from { opacity: 0; transform: translateY(24px); }
  to   { opacity: 1; transform: translateY(0); }
}
@keyframes fadeIn {
  from { opacity: 0; }
  to   { opacity: 1; }
}

/* ── STATS BAR ── */
.stats-bar {
  background: var(--red);
  padding: 1rem 2.5rem;
  display: flex;
  justify-content: center;
  align-items: center;
  gap: 1.2rem;
  flex-wrap: wrap;
}

.stat { display: flex; align-items: center; }

.stat-label {
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.55);
  white-space: nowrap;
}

.stat-type {
  font-family: 'Syne', ui-sans-serif, system-ui, sans-serif;
  font-size: 13px;
  font-weight: 700;
  color: white;
  white-space: nowrap;
  letter-spacing: 0.02em;
}

.stat-divider {
  color: rgba(255,255,255,0.3);
  font-size: 16px;
  line-height: 1;
}

/* ── PITCH SECTION ── */
.pitch {
  padding: 5rem 2.5rem;
  background: var(--cream);
  border-bottom: 1px solid var(--border);
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: center;
}

.pitch-left h2 {
  font-family: 'Syne', ui-sans-serif, system-ui, sans-serif;
  font-size: clamp(2rem, 3.5vw, 3rem);
  font-weight: 800;
  line-height: 1.1;
  letter-spacing: -0.02em;
  color: var(--black);
  margin-bottom: 1.2rem;
}

.pitch-left h2 em {
  font-style: normal;
  color: var(--red);
}

.pitch-left p {
  color: #555;
  font-size: 15px;
  line-height: 1.75;
  max-width: 400px;
}

.pitch-cards {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
}

.pitch-card {
  background: white;
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 1.4rem;
  transition: box-shadow 0.2s, transform 0.2s;
}
.pitch-card:hover {
  box-shadow: 0 8px 32px rgba(0,0,0,0.08);
  transform: translateY(-3px);
}

.pitch-card-icon {
  width: 36px;
  height: 36px;
  background: var(--black);
  border-radius: 8px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 0.8rem;
  font-size: 16px;
}

.pitch-card h3 {
  font-family: 'Syne', ui-sans-serif, system-ui, sans-serif;
  font-size: 14px;
  font-weight: 700;
  margin-bottom: 0.4rem;
  color: var(--black);
}

.pitch-card p {
  font-size: 12px;
  color: var(--muted);
  line-height: 1.5;
}

/* ── VIDEO SECTION ── */
.section {
  padding: 4rem 2.5rem;
  border-bottom: 1px solid var(--border);
  background: var(--white);
}

.section-header {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  margin-bottom: 2rem;
}

.section-label {
  font-family: 'Syne', ui-sans-serif, system-ui, sans-serif;
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--muted);
}

.section-title {
  font-family: 'Syne', ui-sans-serif, system-ui, sans-serif;
  font-size: 1.6rem;
  font-weight: 800;
  letter-spacing: -0.02em;
  color: var(--black);
  margin-top: 0.3rem;
}

.video-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 12px;
}

.video-card {
  background: #111;
  border-radius: 14px;
  aspect-ratio: 9/16;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  overflow: hidden;
  border: 1px solid rgba(0,0,0,0.08);
  position: relative;
  transition: transform 0.2s;
}
.video-card:hover { transform: scale(1.015); }

.video-card video {
  width: 100%;
  height: 100%;
  object-fit: cover;
  border-radius: 14px;
}

.play-btn {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: rgba(255,255,255,0.12);
  border: 1px solid rgba(255,255,255,0.2);
  display: flex;
  align-items: center;
  justify-content: center;
  backdrop-filter: blur(8px);
}

.tri {
  width: 0;
  height: 0;
  border-top: 7px solid transparent;
  border-bottom: 7px solid transparent;
  border-left: 12px solid white;
  margin-left: 2px;
}

.video-label {
  font-size: 11px;
  color: rgba(255,255,255,0.35);
  letter-spacing: 0.05em;
}

/* video overlay badge */
.video-badge {
  position: absolute;
  top: 10px;
  left: 10px;
  background: var(--red);
  color: white;
  font-size: 9px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 3px 8px;
  border-radius: 999px;
}

.niche-row {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 2rem;
}

.niche-tag {
  background: var(--red);
  color: rgba(255,255,255,0.8);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.06em;
  padding: 0.4rem 0.9rem;
  border-radius: 999px;
  transition: background 0.2s;
}
.niche-tag:hover { background: var(--red); }

/* ── BRANDS ── */
.brands-section {
  padding: 4rem 2.5rem;
  border-bottom: 1px solid var(--border);
  background: var(--cream);
}

.brands-grid {
  display: flex;
  gap: 16px;
  flex-wrap: wrap;
  margin-top: 2rem;
}

.brand-card {
  background: white;
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 1.2rem 1.8rem;
  display: flex;
  align-items: center;
  gap: 1rem;
  transition: box-shadow 0.2s, transform 0.2s;
}
.brand-card:hover {
  box-shadow: 0 8px 24px rgba(0,0,0,0.08);
  transform: translateY(-2px);
}

.brand-logo-placeholder {
  width: 52px;
  height: 52px;
  border-radius: 10px;
  background: #f0f0f0;
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
  flex-shrink: 0;
}
.brand-logo-placeholder img {
  width: 100%;
  height: 100%;
  object-fit: contain;
}

.brand-info {}
.brand-name {
  font-family: 'Syne', ui-sans-serif, system-ui, sans-serif;
  font-size: 13px;
  font-weight: 700;
  color: var(--black);
}
.brand-category {
  font-size: 11px;
  color: var(--muted);
}

/* placeholder brand slots */
.brand-card.empty {
  border: 1.5px dashed #ccc;
  color: #bbb;
  background: transparent;
  cursor: default;
}
.brand-card.empty:hover { transform: none; box-shadow: none; }
.brand-card.empty .brand-name { color: #ccc; font-weight: 400; font-size: 12px; }

/* ── CTA SECTION ── */
.cta-section {
  background: var(--black);
  padding: 6rem 2.5rem;
  text-align: center;
  position: relative;
  overflow: hidden;
}

.cta-section::before {
  content: '';
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  width: 600px;
  height: 600px;
  background: radial-gradient(circle, rgba(212,43,43,0.18) 0%, transparent 70%);
  pointer-events: none;
}

.cta-section h2 {
  font-family: 'Syne', ui-sans-serif, system-ui, sans-serif;
  font-size: clamp(2.4rem, 5vw, 4.5rem);
  font-weight: 800;
  letter-spacing: -0.03em;
  color: white;
  line-height: 1.05;
  margin-bottom: 1.2rem;
  position: relative;
}

.cta-section h2 span {
  color: transparent;
  -webkit-text-stroke: 1.5px rgba(255,255,255,0.25);
}

.cta-section p {
  color: rgba(255,255,255,0.4);
  font-size: 15px;
  margin-bottom: 2.5rem;
  max-width: 400px;
  margin-left: auto;
  margin-right: auto;
  line-height: 1.7;
}

.cta-btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  background: var(--red);
  color: white;
  padding: 1rem 2.4rem;
  border-radius: 999px;
  font-family: 'Syne', ui-sans-serif, system-ui, sans-serif;
  font-size: 15px;
  font-weight: 700;
  letter-spacing: 0.02em;
  transition: background 0.2s, transform 0.2s, box-shadow 0.2s;
}
.cta-btn:hover {
  background: var(--red2);
  transform: translateY(-3px);
  box-shadow: 0 12px 40px rgba(212,43,43,0.4);
}

.cta-email {
  margin-top: 1.5rem;
  font-size: 12px;
  color: rgba(255,255,255,0.25);
  letter-spacing: 0.06em;
}

/* ── FOOTER ── */
footer {
  background: var(--black);
  border-top: 1px solid rgba(255,255,255,0.06);
  padding: 1.8rem 2.5rem;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 1rem;
}

.footer-name {
  font-family: 'Syne', ui-sans-serif, system-ui, sans-serif;
  font-size: 13px;
  font-weight: 700;
  color: rgba(255,255,255,0.5);
}
.footer-name span { color: var(--red); }

.footer-links {
  display: flex;
  gap: 1.2rem;
  flex-wrap: wrap;
}

.footer-links a {
  font-size: 11px;
  color: rgba(255,255,255,0.3);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  display: flex;
  align-items: center;
  gap: 4px;
  transition: color 0.2s;
}
.footer-links a svg { width: 11px; height: 11px; fill: currentColor; }
.footer-links a:hover { color: rgba(255,255,255,0.8); }

.footer-copy {
  font-size: 11px;
  color: rgba(255,255,255,0.2);
}

/* ── MOBILE ── */
@media (max-width: 768px) {
  nav { padding: 1rem 1.2rem; }
  .nav-socials { display: none; }

  .hero { grid-template-columns: 1fr; min-height: auto; }
  .hero-text { padding: 3rem 1.5rem 2.5rem; }
  .hero-photos { height: 400px; }
  .photos-stack { padding: 1.5rem; }

  .stats-bar { gap: 2rem; padding: 1.2rem 1.5rem; }
  .stat-num { font-size: 1.2rem; }

  .pitch { grid-template-columns: 1fr; gap: 2rem; padding: 3rem 1.5rem; }
  .pitch-cards { grid-template-columns: 1fr 1fr; }

  .section { padding: 3rem 1.5rem; }
  .video-grid { grid-template-columns: repeat(2, 1fr); }

  .brands-section { padding: 3rem 1.5rem; }

  .cta-section { padding: 4rem 1.5rem; }

  footer { flex-direction: column; align-items: flex-start; padding: 1.5rem 1.5rem; }
}